Ad manager how to#
How To Use Instagram Ads Manager in 9 Easy Steps If you don’t have an Instagram account, you can still advertise on Instagram using your Facebook page instead. If you already have an Instagram account that you want to start advertising with, then you’ll need to make sure it is either added to your Business Manager or connected to your Facebook page.
If you’re looking to get started and create ads on Instagram, we’ll take you through our Beginner’s Guide to Instagram Ads Manager to enable you to easily publish successful Instagram ads that will help you sell more and reach new audiences.Īs Instagram is owned by Facebook, you’ll need to log into Facebook Ads Manager to create, monitor, and manage your social ads. It’s fast becoming the place to be for businesses as they look to grow their advertising and take advantage of Instagram influencers and their power to reach target audiences. With over 1 billion active users, and plans for expansion over the next few years, it’s not going anywhere soon. Best results are seen when used in Conversion campaigns.In recent years, Instagram has grown to become one of the world’s largest social media platforms, far surpassing Twitter in terms of audience size, despite being 4 years younger. Must be tracked using a Facebook Pixel on your website. Impressions: How often your ads were on screen for your target audience.Ĭonversions: An action that a person takes on your website (page view, product view, add to cart, checking out, registering for a newsletter, purchase) The more interaction you have the better you are able to determine ad relevance to your audience. Calculated by taking the total amount spent in your campaign and dividing by the total number of link clicks.Įngagement: How relevant are your ads or posts to your target audience.Įngagement counts as reactions, likes, comments, and shares on your posts and ads. Are people clicking on your ad and making it to your brand page or website? You can compare results and look at your analytics funnels to determine the effectiveness of your ads.Ĭost Per Click: The average cost for each link click. Link clinks help you measure interest your target audience may have in the ad shown to them. Link Clicks: This metric counts any link clicks on any area of an ad that links to a destination or experience on or off Facebook. Video Engagement (if using video): The number of post clicks, likes, comments, and shares a video ad receives. Reach: The number of people your campaign reached.įrequency: The number of times people saw your ad.
This metric is only available in Brand Awareness Campaigns, Page post engagement campaigns, and Video Views campaigns.Ĭalculated as the total amount spent divided by estimated ad recall lift (people) Select Columns and then Customize Columns in the dropdown menuĬost per estimated ad recall lift (people): The average cost for each estimated ad recall lift. Select the Brand Awareness Campaign you want to see metrics for To find Estimated ad recall lift (people): All results shown are a total combined number from both Facebook and Instagram.Įstimated ad recall lift (people): The estimated ad recall lift (people) metric is the estimated number of people likely to remember your ad within two days. If you would like to breakdown results by Facebook and Instagram separately, you can do that in the Breakdown column in Ads Manager. Note: All metrics can be found by customizing columns for your campaigns.
0 kommentar(er)
